The Recreational Boating & Fishing Foundation announced the results of a new report that assesses the state of the online license purchase process and a white paper that offers six ways to improve anglers’ experience with the process.
The RBFF Online Fishing License Assessment: 2012 and The Connected Angler: Six Ways to Improve Anglers’ Online License Purchase were announced at the North American Wildlife and Natural Resources Conference March 25-30 in Arlington, Va.
“National consumer trends show there will be many technology and demographic changes occurring in the next few years that will have a significant impact on RBFF and state agencies’ success,” RBFF president and CEO Frank Peterson said in a statement. “Nearly 190 million people will shop online this year — 118 million on a mobile device. Using this information, we embarked on a project to assess the current state fishing license online purchase process and develop a set of recommendations that we will use in our work with state agencies to help build on, or improve, the customer experience.”
The white paper, along with the detailed final report, is available to view and download at TakeMeFishing.org/corporate.
