Team Origin, the America’s Cup team founded by British businessman Keith Mills, seeks becoming the first British team to win the oldest trophy in sports. If that ambition weren’t lofty enough, it also plans to plot a route to success with the aid of an environmentally moral compass.
The team will attempt to capture sailing’s biggest prize while also tackling climate change by donating its primary sponsorship spot – a logo on the vessel’s mainsail – to Carbon Trust, an independent business set up by the U.K. government to accelerate the move to a low-carbon economy.
Click here for a report by The Wall Street Journal.
