Billboards flashed as thousands of selfie-snapping tourists brought Manhattan’s iconic Times Square to a metaphoric — and literal — standstill. Just a few feet from the gridlock was an event of similar excitement (albeit one with much more calm and order), the annual Coast Guard Foundation fundraiser held at the Marriott Marquis. There members of the Coast Guard, businessmen, entrepreneurs and myriad members of the boating industry gathered to support the non-profit organization that provides support to past and present members of the Coast Guard and their families.

The annual event raised more than $1 million, $250,000 of which will go directly to scholarships for children of Coast Guard families. The remainder of the funds will be allocated for one of the foundation’s many other initiatives such as building recreation centers and playgrounds for Coast Guard families and providing emergency relief for the families of those who make the ultimate sacrifice.

For more about the scholarship program, take a look at this video produced by the foundation.