The numbers
• born: 1946-1964
• age: 43-61
• total number: 76,402,903
Breakdown by age
43-47: 22,717,162
48-52: 21,715,174
53-57: 18,985,517
58-61: 12,985,050
• over age 50: more than 40 million
• percentage of U.S. population: 26
• percentage of U.S. population by 2030: 20 (ages 66-84)
Older boomers (1946-1955)
• estimated spending power: $1 trillion
• number of households: 21.9 million
• average number of people per household: 2.7
• average number of children under 18 in household: 0.6
• average number of earners in household: 1.8
• average annual household income: $58,889
• average annual spending per household: $46,160
Younger boomers (1956-1964)
• estimated spending power: $1.1 trillion
• total number of households: 23.9 million
• average number of people in household: 3.3
• average number of children under 18 in household: 1.3
• average number of earners in household: 1.7
• average annual household income: $56,500
• average annual spending per household: $45,149
• More than 50 percent of boomers live in nine states: California, Texas, New York, Florida, Pennsylvania, Illinois, Ohio, Michigan and New Jersey.
Source: A Profile of American Baby Boomers (2007) by MetLife’s Mature Market Institute
